Second and final survey: Which version of ABBA - The Complete Recording Sessions would you prefer?

Published February 27, 2015

The first attempt at crowdfunding for the revised, updated and expanded version of ABBA - The Complete Recording Sessions will finish tomorrow and it's pretty obvious that it won't reach its goal. Well, I'm not one to give up at the first setback, so let's have another go at this, just do it a little differently this time.

I've defined three different versions of the book, which I hope and believe will come closest to satisfying the various desires and budgets of those interested in the book: 1) an e-book, 2) a black and white paperback and 3) a full-colour hardback (as originally presented in the first campaign). Now all I need is an indication of which version of the book you would prefer. Read on if you want more details before you take the survey, or go straight to the survey here.

WHY ARE YOU RUNNING A SECOND CROWDFUNDING CAMPAIGN?
The first crowdfunding campaign for ABBA - The Complete Recording Sessions gave me a good indication of roughly how many people would be interested in pre-ordering the new version of the book. I had calculated at somewhere around 2,000 people; it turned out to be about 700. My thinking here is: if 700 people were actually willing and able to make this book a reality I shouldn't reward them by just giving up. Plus I'm really eager to research and write the book, so I feel strongly that it's worth giving it another go.

WHY HAVE YOU ADDED AN E-BOOK VERSION TO THE LIST OF OPTIONS?
The first crowdfunding campaign was based on the assumption that the book would be a kind of collector's item that would appeal to at least 2,000 pre-ordering-inclined ABBA fans. This proved not to be the case. One of the more obvious reasons was that many were unable to afford the book. But with an e-book alternative, at a lower cost than the printed versions, more people will now be able to pre-order, which in turn means that the campaign is more likely to succeed. I've just run a survey which, at the time of writing, has received 870 replies. The results show that 2/3 of those who took the survey would prefer an e-book over no book at all.

IN THE SURVEY THE PRICES FOR THE PHYSICAL BOOK ARE HIGHER THAN BEFORE. WHY IS THAT?
It's all because of the printing costs. The main costs when printing a book are at "ground level", as it were. In other words, the initial costs are high. This means that the fewer copies you print, the higher the cost of each individual copy, and based on the first campaign it seems I can't count on more than perhaps 600 or 700 copies of the physical book being pre-ordered. I'm offering these printed versions as an option for those who really want a physical book - and I know there are many of you out there! At the moment it looks likely the physical version of the updated, revised and expanded edition of ABBA - The Complete Recording Sessions will really become a collector's item...

THE FIRST CROWDFUNDING CAMPAIGN FEATURED A BONUS CD AND A PERSONALISED PAGE AS "EXTRAS". WILL THEY BE OFFERED IN THE SECOND CAMPAIGN AS WELL?
I don't know yet. I hope the survey will give me some indication of exactly how strong interest in the book is as we approach the second and final crowdfunding campaign. This will also give me an indication whether the extras will be a viable proposition this time.

THANKS FOR READING!
Thanks for reading - now please take the survey! Your answers are of course completely anonymous and you are not committing to anything. The survey will simply help me get a view of roughly how many people are interested in the different versions of the book. Thank you in advance!

The survey is here.

 

ABBA - The Complete Recording Sessions (cover for revised, updated and expanded edition; subject to change). Photos: Ola Lager © Premium Rockshot.