Pushing the button

Published August 20, 2015

Do you remember that story of how, when ABBA won the Eurovision Song Contest with 'Waterloo', Stig Anderson had prepared everything so that it was just like "pushing a button"? He had seen to it that the single was available all over Europe, paid personal visits to local record companies and radio stations, handed out promotional material left, right and centre, and so on. Basically, everybody who needed to be familiar with ABBA and 'Waterloo' knew exactly who they were, and so when the "button" was "pushed" the record could swiftly become the big hit it deserved to be.

I was reminded of this story yesterday as I got to grips with the 1975 chapter in the revised and expanded edition of ABBA - The Complete Recording Sessions. Without comparing myself to Stig, I realised that I was in a similar position for this particular chapter. Most of the additional research I wanted to do has been done, I've listened to all available alternate mixes for tracks recorded this year, and I've organised my notes so that I have them handy. Oh, I haven't talked to each and every person I want to interview yet, and there are a number of question marks that need to be straightened out, but still, I feel I'm in a very good place. I can push the writing button and just enjoy the work.

At the moment I'm writing about 'Bang-A-Boomerang' (the version that ended up on the ABBA album), a song it seems Björn and Benny don't like so much today, mainly because of the lyrics. I've always liked it though, and the video is one of my favourites of ABBA's promo clips. They look so happy and alive in it, and the song itself offers so much of that high-energy super-catchiness that was ABBA's hallmark.

My findings about this and all other ABBA recordings will of course be revealed in the book, which can be pre-ordered here: abbathecompleterecordingsessions.com

Frida, Agnetha and Björn in the Bang-A-Boomerang promo clip, April 1975.