Björn Ulvaeus' new book - a review

Published October 13, 2018

Update December 7, 2018: The book is now available from the ABBA The Museum shop, see link in the menu to the right.


ABBA and autobiographies are a strange, or at least a bit unusual, story. Agnetha's 1996 book As I Am seems to have come about at the suggestion of co-writer, Brita Åhman, rather than a pressing need on Agnetha's part to share her story. Frida is currently working on a sort of fairy-tale version of her life, where she, and presumably everybody else, will be depicted as animals. And if I recall correctly, Benny said not too long ago that he's never going to write his memoirs.

Which leaves us with Björn, who has said that he has tried writing his autobiography, but found the excercise too lonely, plus he feels he has a hard time remembering things. But rather than ditch the idea completely, he has now published something of a memoir. In collaboration with London based artist Patrick Vale, who has provided illustrations, Björn has published the book You Are Who You Meet. It takes the form of chronologically presented meetings with people throughout his life: family, love interests, professional collaborators, etc.

I think this approach works really well. Instead of forcing himself to go through every itty bitty detail of his 70+ years on the planet, he provides the reader with glimpses of events that have been important to him. Björn is a good writer and he conveys these memories in a way that engages the reader. Those of us who are into those itty bitty details will notice that he's got several of the dates wrong, but I guess that's neither here nor there when the stories themselves are so interesting. There are a number of anecdotes in the book that I certainly can't recall having read anywhere before. In other words, You Are Who You Meet, modest though it may be in its scope, is essential reading for the dedicated ABBA fan.

Now, this being an ABBA member book project, there is, of course, a catch: originally you could only buy it at Björn's Slottsholmen complex in his hometown of Västervik on Sweden's east coast. The ABBA Fan Club Shop made a number of copies available to those who aren't able to travel to Västervik to buy a copy, but it is now (December 2018) available from the ABBA The Museum shop.


The book You Are Who You Meet might be the closest thing to a proper autobiography we'll ever get from an ABBA member.