A truly global phenomenon

Published May 05, 2015

Research is ongoing for the revised and expanded edition of ABBA - The Complete Recording Sessions, which can still be pre-ordered here: igg.me/at/abbatcrs

As I'm researching the book, I keep stumbling upon facts, features and insights of both major and minor interest. For example, with the United States and Great Britain being the dominating providers of modern popular music, and certainly the trend-leaders, it's easy to ignore the fact that records are bought and sold in other places as well. But Stig Anderson, who left few stones unturned in his endeavours to make ABBA as huge as possible, was no fool. "The big markets are important to us, of course," he told Music Week in 1980, "but we also look to do well in the smaller markets because - as people tend to forget - small markets added together make a big market."

An example of the success of Stig's philosophy is shown in the picture below, where he accepts a gold record for the Voulez-Vous album from ABBA's Greek record company. Us mere mortals can only imagine all the hard work that went into making ABBA a truly global phenomenon.

ABBA manager Stig Anderson accepting a Greek gold disc for the Voulez-Vous album.

ABBA manager Stig Anderson accepting a Greek gold disc for the Voulez-Vous album.