ABBA - The Exhibition

Published August 30, 2010


In 1999, in celebration of the 25th anniversary of ABBA's Eurovision Song Contest victory with 'Waterloo', I was involved in putting together an exhibition entitled ABBA - The Exhibition at Nordiska museet (The Nordic Museum) in Stockholm. The exhibition was created by actress and director Agnetha Ehrensvärd of the Royal Dramatic Theatre in Stockholm, and was so successful that the original one-year run was extended by another year.

Although ABBA - The Exhibition featured rarities such as gold records awarded to the group, original costumes, Benny's first accordion, his Yamaha GX 1 synthesizer - first used on the Voulez-Vous album, then featured heavily on the Super Trouper and The Visitors albums - and many other interesting items, the purpose of this venture was not so much to display a lot of memorabilia, but to be a reflection on ABBA as a phenomenon in the Seventies.

My main function was to provide information on the hows, whens and wherefores of ABBA's story, providing texts and quotations culled from my own interviews with the ABBA members, as well as from books and older interviews. I also put together a chronology of ABBA's history to be handed out to exhibition visitors.

Perhaps the most popular feature of ABBA - The Exhibition was Anders Hanser's slide show, ABBA - The Pictures. Many of those pictures were also featured in Anders' and my book, From ABBA To Mamma Mia!, published in conjunction with the exhibition.