ABBA expert Carl Magnus Palm presents FROM ABBA TO MAMMA MIA! – an entertaining journey through the amazing ABBA story.


ABBA are as popular as ever . The group's music is heard everywhere, despite the fact that more than 30 years have passed since the group's breakthrough with 'Waterloo' and more than 20 years since they broke up - ABBA are just as big today as they were back in their heyday. Thanks to the incredibly successful compilation album ABBA Gold, which has sold more than 26 million copies, and the musical Mamma Mia!, which is playing to sold-out houses the world over, the extraordinary tale of ABBA has continued into our times. Moreover, ABBA's music lives on through the many so-called tribute bands who perform the well-known songs live the world over.

The multi-media presentatio FROM ABBA TO MAMMA MIA! is an entertaining journey through the ABBA story. With the aid of music and pictures, Carl Magnus Palm relates the exciting story about the four Swedes who conquered the world with irresistible pop songs and spectacular stage costumes. Did you know that Björn, Benny, Agnetha and Frida had a failed attempt at a cabaret show before ABBA started? Or that the original working title of 'Dancing Queen' was "Boogaloo"? Or that a television special recorded by ABBA in Australia was seen by more viewers than the first moon landing?


Do you and your colleagues have tickets for a performance of Mamma Mia? Then FROM ABBA TO MAMMA MIA! will provide a perfect introduction. The presentation runs for about 45 minutes in its basic form, but can be reduced or extended according to your specifications. The contents of the presentation may also be tailor-made to focus on a certain aspect of the ABBA story, for example "the spectacular stage costumes", "how the group wrote and recorded their music", "ABBA's function as a business and export phenomenon" - the possibilites are endless. Since ABBA is such a well-known group, their multi-faceted story is ideal as the starting-point for a large number of subjects. The presentation is held in Swedish or English.

FROM ABBA TO MAMMA MIA! is presented by Carl Magnus Palm, one of the world's foremost authorities on the subject of ABBA. He is the author of books such as Bright Lights, Dark Shadows – The Real Story of ABBA, ABBA – The Complete Recording Sessions and From ABBA To Mamma Mia! Carl Magnus is also Universal Music's consultant for every reissue on CD and DVD of ABBA's music, as well as a contributor to ABBA's official website.

Comments about Carl Magnus Palm:

"Mr ABBA – professional, dependable, has done his homework."

Erik Kristensen – Eriks evenemang (event management firm)


"Carl Magnus Palm's ABBA presentation was a perfect introduction to Mamma Mia. It was highly entertaining - and we learned a lot about ABBA!"

Lena Andersson – Marketing Director, Hyperion



Press reviews of Carl Magnus Palm's ABBA biography Bright Lights Dark Shadows - The Real Story Of ABBA:

"Palm's book achieves the difficult feat of capturing the multiple layers of Abba - as individuals, as two married couples, as a showbusiness phenomenon and a commercial enterprise - with a deftness unusual in a rock biography."

Sunday Times (UK)


"A compelling and incredibly detailed account of [Abba's] rise and demise. ...essential reading for anyone wondering what the pop world looked like in the 1970s."

Mojo (UK)


"An extraordinary book ... Dancing Queen will never sound the same again." (4 stars out of 5)

Q Magazine (UK), November 2001